MUCCIA - THE STORy
With a career spanning over a decade in fashion coupled with international experience and a degree in fashion design, Melanie Cutfield established as a company in 2004 and successfully launched her diffusion line Muccia by Melanie Cutfield in Spring Summer 2008.The collection received an overwhelming positive response and has achieved expediential growth across Australia and New Zealand. Cutfield spent her formative years travelling throughout Europe and America absorbing all things cultural, ultimately developing her unique blend of euro-chic and New Zealand earthiness. Her global experience and travel ensures the brand stands out from the crowd. Muccia, named after the province in Italy, was conceived from the idea of making a fashion brand that holds true to style not trend. It delivers a fashion solution that is light hearted yet elegant. Cutfield creates her designs for women to reinforce their confidence and harness their sensuality.
MUCCIA -The Brand
Muccia is Melanie Cutfield’s vision of a designer brand that is both aspirational and attainable, striking the perfect balance between high fashion and commercialism.Based in the Holt-Hart building in Surry Hills, the hub of the fashion world in Sydney, the label launched with an innovative and unique essence and within one year was able to boast a cache of Australia’s and New Zealand’s most prestigious boutiques as well as establishing its own e boutique presence.
Every Muccia collection encompasses a youthful essence that holds subtle requirements of the discerning customer, transcending age.